Direction, nature and initial concepts for a range of products that take their purpose and character from New Zealand.
As the focus for the range is tableware, it seems natural to take a closer look at the lifestyle, foods and eating habits of New Zealand.
Research into the cultural environment exposes how tablewares are used and how they could be more useful. An investigation into the landscape provides cues for colours, textures and material combinations that evoke New Zealand’s landscape. These cultural and natural environments work together to drive the ideation and concepts for the range. The result is a design direction that suggests the informal atmosphere of New Zealand eating and entertaining in any home, here or overseas.